BRIEF: To create a Corporate Identity package for a new healthy lunchtime cafe based in Glasgow. This cafe was to feel current, trendy, and like the perfect place for young professionals to grab a quick bite on lunch breaks.

DEVELOPMENT: As is the case with any Corporate ID, the goal was to create a unified and recognisable brand that can be easily identified. I looked at current trends in design and ones that are popular within that particular demographic, and after pitching a few ideas we decided to go down the route of stylised illustrations with a retro vibe and bold colours.

FINAL: The use of character illustrations within a brand identity instantly gives your brand personality, with different styles conveying different emotions. I created these illustrations in a Rubber Hose style. This style feels friendly, nostalgic and slightly whimsical, and the characters are memorable which increases brand recognition. I developed various versions of the characters, some in full colour as well as monochromatic, and with varying facial expressions, but ultimately decided on the version you can see in these images.

The colour palette is energetic and bright, but also has the potential to be further developed in future depending on the season or for specific events.

After developing the logo, I created alternative layouts so the company is able to apply the logo in various formats depending on where it is being used.

DELIVERABLES:

• Corporate Identity, including logo

• 3 x branded items, in this case a menu, drinks cup, pattern for food wrap paper, and stickers