BRIEF: “Huntsman is a pub chain with over 90 locations across the UK. Central Belt Brewery, which has been in operation since 2005, would like to approach Huntsman with an offer of creating custom labelled beer for each of their locations.”

Each designer was designated a certain county within the UK. We then had to create concepts for beer bottle labels and promotional materials, as well as create a logo and branding for Huntsman, which should be relevant across all counties and not just the one you were designated. I was to create 3 labels for the county of Cornwall, as well as a logo design for Huntsman that would be featured on the labels.

DEVELOPMENT: While doing my research I discovered that Cornwall has it’s own language that has been around since the 9th century AD. I decided to use this as the concept for my design as I think it is a nice conversation starter and a pleasant way to learn something new that will get you in with the locals!

Korevow = Beer

Yeghes Da! = Cheers!

Chacking = Thirsty

The other iconic feature of Cornwall is it’s coastline and the animals that inhabit it, so I decided to use this to inspire my illustrations.

FINAL: This project required some problem solving during the design process. The challenge I faced was ensuring that the words on the label were readable, especially to someone that is not familiar with Cornish language, as well as it being legible from a distance. This was tricky due to the limited amount of space there is on a beer bottle label. Because of this I had to abide by a strict grid system, which allowed me to layout all necessary elements in a way that still allowed room for the design to breathe and not feel overwhelming.

Labels were printed on clear vinyl stickers ordered from diginate.com.

DELIVERABLES:

• Logo design

• Label design x3

• Can design x1

• 5-10 second promotional animation