Previous logo design

PREVIOUS LOGO: The logo I had been previously using was created in the third year of my studies. The concept behind it had come from the origins of my name, Eilidh, which can mean sunshine or “shining one”. I used the imagery of the suns rays, in contrast with a darker colour palette intended to ground the design. I don’t dislike the original design, however as I was coming towards the end of my fourth year I decided I would like to upgrade it. I began to develop some new ideas, implementing the skills and knowledge I had gained while studying.

DEVELOPMENT: My goal was to create something more polished and professional, with the principles of graphic design (contrast, line, shape) at the forefront.

As I began to sketch out ideas I noticed how the letter E when turned on it’s side became a letter M. I started experimenting with different ways to combine the letters, whilst trying to maintain an overall sophisticated and clean look. When looking at my sketched ideas I decided what one I liked best, re-drew the shape so that it was neater, and then imported it into illustrator to begin digital development.

NEW LOGO: For the colour palette I decided to go with a clean and simple look using an almost black shade and white. This represents one of the design principles, contrast. It also gives a very crisp look to the edges of the shape.

I experimented with different type options, both serif and sans-serif, before deciding which I thought looked best. The final choice was a combination of both. I really like the look of the serif type as it feels elegant, mature and looks smart. The reason for choosing a sans-serif font below the serif font was to avoid making the design look to busy, as well as to keep the more modern edge.

DELIVERABLES:

• Logo & Branding

• Animated Logo

• Business Card

• Instagram Carousel